Project Overview

AS Medservice

Ambulatory Nursing and Home Care Services in Hamburg, Germany

Corporate website redesign and development for AS Medservice, a German healthcare company providing professional ambulatory nursing and home care services.

The project focused on modernising the company’s existing website, improving its information architecture, and creating a clear, accessible digital experience for patients, families, and potential employees.

The redesigned platform presents the company’s nursing services, care philosophy, team, and career opportunities through a consistent visual identity and intuitive navigation.

Technologies Used
AS Medservice Adaptive view

Development & Implementation

  • Complete redesign and redevelopment of the existing corporate website.
  • Development of a responsive interface for desktop, tablet, and mobile devices.
  • Restructuring of website navigation and service-related content.
  • Creation of dedicated pages for nursing services, company information, and career opportunities.
  • Implementation of reusable layouts and components using Elementor Pro.
  • Integration of contact, consultation, and job application forms.
  • Development of a consistent visual presentation with custom-selected and adapted imagery.
  • Configuration of technical SEO elements and structured data using Rank Math.

Key Features & Functionality

  • Structured Service Presentation: Dedicated pages explaining individual nursing and home care services.
  • Patient and Family Orientation: Clear information designed to help patients and relatives understand available care options.
  • Culturally Sensitive Care: Dedicated content highlighting respect for individual backgrounds, traditions, and personal needs.
  • Recruitment Section: Career information and an online application form with CV upload functionality.
  • Contact and Consultation Forms: Accessible communication channels for service enquiries.
  • Responsive User Experience: Consistent navigation and content presentation across different screen sizes.
  • Content Management: Flexible WordPress architecture allowing future content updates and expansion.

Results & Impact

  • Modernised the company’s digital presence with a professional and consistent visual identity.
  • Improved the organisation and accessibility of information about nursing and home care services.
  • Established clearer navigation paths for patients, relatives, and job applicants.
  • Created a more structured presentation of the company’s services, values, and approach to care.
  • Integrated direct enquiry and recruitment channels into the website.
  • Built a flexible content structure to support future updates and additional services.

Page Design & Structure

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